SIHA Blog
From inspiration to decisions that shape a brand.
Ideas from brands, AI search, content, and spaces, explored through practical work and translated into approaches you can use.
Latest articles
First-hand experience, a personal perspective, and practical steps you can try yourself.
Are You Still Making Presentations in PowerPoint?
Brand direction that helps people understand the context and take action; branding proposals that bring together research, proposed improvements, reference examples, and the scope of work. I introduce two HTML documents I actually created and the 6 steps for making your own.
Can Multiple AI Lookbook Scenes Look Like One Real Shoot?
A record of my AI lookbook process: defining separate reference standards for the face, outfit, scenes, motion, and sound, then filtering out unnatural shots in two rounds of review to bring the scenes together as though they came from a single real shoot.
Can My Daily Notes Connect Automatically and Be Ready When I Need Them?
An introduction to why personal ontology matters, what it can do, who it helps, and how to build the smallest possible system that gives scattered notes a shared direction.
Good Planning Shows in Conversation More Than in Years of Experience
A look at what makes a planner's language different, drawing on books about strategy and problem definition and examples from real organizations, with questions you can use in your next meeting.
Beyond Pretty Thumbnails: 10 Steps to Creating AI Images That Earn Clicks
How to plan, generate, edit, and review a thumbnail so that the video's topic and key visual evidence are clear within 2 seconds, even on a small screen.
Why Does My Face Change in Every AI Image? 7 Steps to Building a Face Identity System
A practical guide to organizing 18–24 face photos by role and selecting only the 3–5 needed each time to create consistent AI images.
Why Are Sales Flat When You Keep Creating Content?
Before creating more content, identify where sales are getting stuck across discovery, trust, conversion, and repeat purchase. This article uses a case study to explain how to plan only the actions you actually need.
A Beautiful Website Is Not Enough: Why I Redesigned a Brand's Website for AI Search
Through a multilingual website for a cake brand with many international customers, I explain how I applied SEO, AEO, and GEO in an actual build and share criteria for a self-assessment.
The Complete AI Advertising Video Workflow: 10 Steps from Planning to Editing
Using a 34.8-second AI concept ad made without filming, I share the actual production sequence from planning and character consistency through animation, editing, and review.
10 Steps to Building a Personal Website in the AI Era
A practical 10-step process for turning a personal website into a business asset, covering positioning, information architecture, AI search optimization, and deployment.
How Does AI Understand a Brand?
I have outlined five information criteria and eight practical steps to help AI understand a brand accurately.
Why Do Some Brands Stay With Us?
I have outlined eight steps for connecting a customer's specific need with a brand's distinctive cues to build recall and influence choice.
Why Are We Drawn to Certain Spaces?
I explore how to read a space as a flow of customer behavior rather than a photograph, and connect it to brand experience and outcomes.
How Does Taste Become a Brand Asset?
I have outlined nine steps for turning scattered inspiration into an editorial perspective, content series, knowledge archive, and paid offerings.